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Publisher's name
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W. Heffer & Sons
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Description
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The business began as a stationers at 104 Fitzroy Street, somehow brought into being from the most unpromising of personal circumstances by William Heffer (1844-1928). Heffer was born at Exning in Suffolk, the son of an agricultural labourer. At the age of eighteen, he married Mary Crick (1838-1930) at All Saints, Cambridge, on the 28th May 1863.
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Source
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https://ashrarebooks.com/2014/01/09/ernest-william-heffer-1871-1948/